Turn Customers into Raving Fans!
“WOW Business isn’t about telling people how awesome you are, it’s about creating WOW customer experiences that do the talking for you.”
In this half day - full day PLAYshop, teams will come up with 'blow-the-socks-off' ideas and plans that will turn their customers into instantaneous raving fans. The point is to level up your customer experience journey to a height that your competition CAN'T TOUCH.
This PLAYshop can also be alternatively focused internally (to WOW employees)
Result/Outcome: creating a culture of WOW that turns customers into raving fans for life!
For Teams That Are
- Looking to level up their customer journey experience
- That are launching new brands, products or services
- That are falling behind & need a refresh in the marketplace
Objectives & Outcomes
- Uncover the true customer journey & empathy map
- Ideate WOW ideas that will change the game
- Select the top ideas and create implementation plans
How It Works
WOW Factory is a game changer for teams that are focused on their customers! Through experiential activities, facilitated conversations and a wacky ideation session, participants will dive deep into their customer's journey & come away with concrete WOW ideas and implementation plans!
This fun WOW Factory PLAYshop can take place right in your office or at any locally scheduled event, conference, retreat, etc. All materials provided and teams of 8-50 can be accommodated. There are 3 components in creating a WOW team culture that will blow your customers away:
- 1) Discovery - A pre-assessment to collect key information used in the WOWshop and draw out the customer process and key success metrics.
- 2) WOW Factory PLAYshop Half day - Full Day experiential PLAYshop to come up with WOW ideas that will be game changers for your customers and industry. Including a final WOW Tank pitch competition! (full day only)
- 3) WOW - To deliver on the promise of creating WOW experiences for clients, we check in on the process and monitor stats.
WOW Factory PLAYshop Outline
Intro: FOP Intro, How We’ll Learn, Aha’s Woohoo’s & Huh’s.
Opening Activity: WOW Game
Big Idea: WOW Business isn’t about telling people how awesome you are, it’s about creating WOW customer experiences that do the talking for you.
KEY 1
The AntiWOW-WOW Spectrum
Content - Expectations: Below (anti-wow), meeting (avg), and above (WOW). Examples & stories. The ‘Superiority Gap’. 3 Steps to WOW (understand baseline, plug holes, then exceed them).
Sample Games – Hot Sh*t Potato Game, Story Swaps, 5 Things
Discussion (Partners/Group Share) – Which expectation gaps need to be fixed? How can you do it quickly and efficiently?
KEY 2
Customer Journey
& Empathy Map
Content – 5 Possible Phases (Discovery, Purchase, Activate, Accomplish, After Care). Lens: Advocacy/Shareability. Empathy Map (Know, Feel, Do). Goal Walk + Customer Phase Insights
Sample Games – Empathy Emojis, Goal Walk
Discussion (Partners/Group Share) – What is the experience like for your customer in your stage and what are their needs/desires for more?
KEY 3
WOW-deation
Content – Exceeding Expectations, WOW Categories (Ease, Surprise & Delight, Personalization & Gratitude, VIP, Fun, Transparency), Ideation 101. Phase ideation with modifiers.
Sample Games - Flying Pig Game, Ideas to Throw Around, Ideation Buzzer Mayhem, Storytimez.
Discussion (Partners/Group Share) – Come up with WOW ideas for your customer phase
KEY 4
WOW Action Plan
Content – Narrowing down ideas with criteria. WOW Action Plan (Name, 5 W’s, metrics, and first steps). Creating a Pitch + Presentations.
Sample Games - Future WOW Party (5 Headed WOW), WOW Tank.
Discussion (Partners/Group Share) – What is your phase’s WOW action plan for your chosen WOW?
Playful Finale: Closing Circle + Tower of WOW
Wrap Up: All Playshops include a Recap, Takeaways, and HomePlay!
Pricing*
Summary: Creating a culture of WOW that turns customers into raving fans for life!
Applicable PLAYshops: Wow Factory
Time Required: Half Day Minimum
Ideal For: Teams looking to level-up their customer experience journey.
Number of People: 8 - 50
Half Day
Groups up to 20 People +$50/additional Person
- Icebreakers
- 4 - 5 Group Games
- WOW-deation Session
- WOW Action Plans
BEST VALUE
Full Day
Groups up to 20 People + $80/additional Person
- Icebreakers
- 7 - 10 Group Games
- Hallmark WOW-deation Session
- WOW Action Plans
- 'WOW TANK' Pitches
- Follow up Check-in
- Customized Customer Journey Map
*Discounts for startups, schools, social enterprises, and non-profits. Let's chat and figure out your needs. **Customization, travel costs, or location rentals are extra. Reinforcement programs are available at $2000/hr.